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Navigating the AI Slop: How Editorial Judgment Is Changing (EP 21)

Navigating the AI Slop: How Editorial Judgment Is Changing (EP 21)

The In-Between Tech and Trust Podcast vor 6 Monaten

0:00

40:04

️ Dr. Paul Elvers, Head of AI at Funke Mediengruppe

Summary

This week's episode of the in-between tech & trust podcast
examines how AI is being used inside one of the largest media
organizations in Germany, with a focus on trust, transparency,
and day to day editorial practice - steered by Dr. Paul Elvers,
Head of AI at Funke Medienhaus and podcast host Eva Simone
Lihotzky. The conversation is for media specialists, editors,
product leaders, and anyone working close to news production and
consumption. The episode dives deep into the choices directly
affecting credibility, audience trust, and the role journalism
plays in a democratic society.

Episode overview

In a detailed discussion, Dr. Paul Elvers walks through how AI
actually shows up in newsroom workflows, separating real
operational value from common misconceptions. Rather than
debating whether AI should exist in journalism, the episode stays
grounded in how it is governed, where human responsibility
remains essential, and why naïve adoption is a bigger risk than
cautious experimentation. The conversation also explores how
audiences judge credibility in an environment flooded with
synthetic content, and what media organizations can realistically
do to maintain trust while adapting to new tools and distribution
pressures.

Key themes discussed

Why trust in AI comes from understanding systems and
accountability, not blind confidence

The difference between deliberate AI integration and
careless, volume driven adoption

How “AI slop” reflects a growing difficulty in judging what
is trustworthy, not just content quality

Using AI to automate necessary but unpopular newsroom tasks
while keeping humans at the start and end

The role of recognizable brands and journalists in
sustaining audience trust

What transparency about AI use looks like in real editorial
workflows

Why AI governance in media is iterative, shared, and never
fully settled