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Has the vegan business bubble burst?

Has the vegan business bubble burst?

It's Been a Minute vor 7 Monaten

0:00

17:20

Is veganism in its flop era?

There was a time when veganism – or plant-based food – seemed to be
in ascendency: from the early 2010s when Beyoncé adopted a
plant-based diet to its height in 2020, when the retail market for
plant-based meat made over a billion dollars in sales. And then…
things started getting a little more… meaty. From protein-maxxing
to the new food pyramid, the culture seems to have shifted. But
what does the plant-based food flop era say about our culture, how
we think about our food, and how we feel about our future? Special
guest host Danielle Kurtzleben, NPR political
correspondent, discusses with writer Rachel Sugar, who
wrote a piece on the boom and bust of veganism for New
York Magazine, and Mark Bittman, long-time food
journalist and former New York Times columnist who has written
about veganism since the early 2010s.

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