Laughing It Off? Deutsche Bahn’s Image Campaign Backfires

Try our ⁠⁠⁠⁠⁠⁠LinguaSimplify⁠⁠⁠⁠⁠⁠ app.


A costly, self-ironic ad campaign with comedian Anke Engelke was
meant to polish Deutsche Bahn’s battered image — but operational
chaos and public backlash cut it short, underscoring that
marketing can’t fix structural problems.