Laughing It Off? Deutsche Bahn’s Image Campaign Backfires

Laughing It Off? Deutsche Bahn’s Image Campaign Backfires

vor 3 Monaten
15 Minuten
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vor 3 Monaten

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A costly, self-ironic ad campaign with comedian Anke Engelke was
meant to polish Deutsche Bahn’s battered image — but operational
chaos and public backlash cut it short, underscoring that
marketing can’t fix structural problems.



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