Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action

Mirko Tosoni is Head of Marketing at WaterBear, a social action
platform where storytelling meets impact and community. After
seven years at Nike growing the brand and inspiring people to
move, he now focuses on fostering communities that drive
collective action to protect the planet and build a more
sustainable future for all.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


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