Episode 5: Legal tech marketing and the legal tech market – what is broken and how can it be fixed?

Today's episode is presented by Corvel (www.corvel.de)





Keywords


Legal tech, future of law, AI in law, legal tech guide, big law
firms, BigLaw, BigTech, interdisciplinarity, creativity, legal
profession, challenges, transformation, skills





Summary


In this episode, we talk to Ceschino about his career path from
young age to law and finally to legal tech. He shares his
experiences and insights on the challenges in the legal tech
world, the future of legal professions in the context of AI,
clients‘ changing preferences and the transformation of large law
firms by big tech. We also highlight the necessary skills for
future lawyers and the importance of creativity and
interdisciplinarity in the legal industry.





Takeaways


·        The future of
law firms will be shaped by AI andefficiency.


·        Legal tech
solutions require trust and effectivecommunication.


·        Ceschino's Legal
Tech Guide aims to educate onlegal technology.


·        His podcast "The
Future of Law is Now"explores current legal tech trends.


·        Future law firms
may adopt a boutique model withfewer associates.


·        AI tools are
transforming legal operations andclient interactions.


·        The legal tech
world faces major challenges,especially in communication.


·        Large law firms
must adapt to remain relevant.


·        Ceschino
emphasizes the need for soft skills inthe legal profession.


·        Future lawyers
must develop both technical andinterpersonal skills.


·        Creativity can
help lawyers stand out from thecrowd.


·        Automation will
take over repetitive tasks andcreate more space for strategic
work.


·        The ability to
communicate with people remainscrucial for success in the legal
industry.


 


Sound Bites


"Legal technology marketing is broken."


"Communication is crucial in legal tech. There is stilla lot of
miscommunication."


"The future of law is now."


"Boutique law firms are the future."


 


Chapters


 00:45     Introduction and presentation
of the guest


02:59     Ceschino's career and experiences:
to Legal Tech and beyond


04:58     The challenges in the legal tech
world


06:00     The Legal Tech Guide


07:50     The frustration with legal tech
vendors


08:50     Ceschino’s new podacast "The Future
of Law is Today"


11:15     Law Firms of the future: how will
they look like?


15:00     Is BigTech replacing BigLaw?


17:07     Limitations of what AI can do in
law


21:11     Who will survive the BigTech
platform race?


24:25     What key skills do young lawyers
need to be successful in the age of AI?


28:00     Where do creative people fit in the
legal field?


38:44     Best Thing to start the week in
Austin, Texas.