Jes Scholz: What Publishers Should Stop Doing in the AI Era

In this episode, Moritz Serif speaks with growth
marketing and SEO expert Jes Scholz about the
essential steps publishers should take in the AI era.
The discussion covers Google’s role in distribution, crawlability
for AI systems, branding, current challenges for publishers,
monetization, visibility, trust, influencer dynamics,
distribution-worthy content, Google Discover, journalism, and
overhyped AI trends.





About the podcast:
Publisher SEO Podcast is aimed at newsrooms,
media companies, and industry professionals who want to increase
and better monetize their traffic through Google platforms such
as Discover, News, and Search.


The host is Moritz Serif - a freelance News SEO consultant,
author, and advisor.


He has worked with Ippen, t-online, Frankfurter Rundschau, and
Funke. His focus areas include Discover optimization,
subscription strategies, and the use of AI in day-to-day
editorial work.


Want to be a guest on the podcast? Contact me on
LinkedIn: https://www.linkedin.com/in/moritz-serif/
For consulting on Google Discover:
https://moritz-serif.de


Music: Geister sind down mit mir, Fritz
Pfleumer, licensed by Jakob Geyer
Image rights: Claus Morgenstern