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Giuseppe Lavazza, CEO of Lavazza: Coffee is a big responsibility

Giuseppe Lavazza, CEO of Lavazza: Coffee is a big responsibility

The Interview vor 1 Jahr

Julia Caesar speaks to Giuseppe Lavazza about the challenges facing the coffee industry

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22:59

Coffee is a big responsibility

Julia Caesar speaks to Giuseppe Lavazza, chairman of coffee giant
Lavazza, about the multiple challenges facing the industry today.
Many people around the world say they can’t function without
their morning cup of coffee. In fact, global coffee consumption
has been steadily rising with around two billion cups of coffee
consumed every day. This growth is driven by rising demand in
emerging markets like China and India, as well as the popularity
of specialty and cold coffee beverages.

However, the industry itself is facing major challenges,
including an increase in the cost of raw materials due to
changing weather patterns, growing concerns over geopolitical
instability impacting shipping routes, and economic uncertainty
due to tariffs.

The coffee market, which was valued at approximately $495.5
billion in 2023, is a far cry from when Lavazza coffee was first
established nearly a century ago in Turin, Italy. The Interview
brings you conversations with people shaping our world, from all
over the world. The best interviews from the BBC. You can listen
on the BBC World Service, Mondays and Wednesdays at 0700 GMT. Or
you can listen to The Interview as a podcast, out twice a week on
BBC Sounds or wherever you get your podcasts.

Presenter: Julia Caesar Producers: Lucy Sheppard and Ben Cooper
Editor: Nick Holland

Get in touch with us on email TheInterview@bbc.co.uk and use the
hashtag #TheInterviewBBC on social media.

(Image: Giuseppe Lavazza. Credit: Jaimi Joy/Bloomberg via Getty
Images)