165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Giving spotlight to a game-changing snack company that’s literally
saving our livers one chip at a time (while tasting incredible) —
Ancient Crunch. Founder Steven Rofrano started his journey with a
simple question: why are we still putting seed oils in everything?
This led to Steven challenging himself to create chips that
actually nourish, rather than destroy cellular health. Remember:
Americans used to spend 30% of their income on food in the 1950s.
Today, it’s just 11%. We’ve sacrificed quality for quantity, and
our health is paying the price.  MASA CHIPS - GET 20% OFF YOUR
FIRST ORDER: https://bit.ly/40LVY4y Join the Ultimate Human VIP
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Steven Rofrano: Instagram: https://bit.ly/435ybxf TikTok:
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00:00 Intro 02:20 Steven Rofrano’s Story and Journey to Masa Chips
08:23 Why Remove Seed Oils in Our Diet? 19:27 Non-Organic &
GMO-Foods Toxicity  20:34 Founding of Ancient Crunch (Masa
Chips) 28:08 Nutrient Density in Foods 32:41 From 30% to 11%
Household Budget for Food 35:02 Masa Chips Production vs. Big Snack
Industry 39:28 Avoidance of Using Artificial Additives &
Preservatives 49:20 Where is Ancient Crunch Going? 52:53 Sourcing
of Raw Ingredients 57:07 Final Question: What does it mean to you
to be an “Ultimate Human?” Disclaimer: This podcast is for
informational purposes only and does not provide medical advice. It
is not intended for diagnosing or treating any health condition.
Always consult a licensed healthcare professional before making
health or wellness decisions. Gary Brecka is the owner of Ultimate
Human, LLC which operates The Ultimate Human podcast and promotes
certain third-party products used by Gary Brecka in his personal
health and wellness protocols and daily life and for which Ultimate
Human LLC and / or Gary Brecka directly or indirectly holds an
economic interest or receives compensation.  Accordingly,
statements made by Gary Brecka and others (including on The
Ultimate Human podcast) may be considered promotional in nature.
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