What the EV Industry’s Challenges Reveal About Innovation and Regulation

Many consumers are buying electric vehicles, thanks to
sportscar-like performance, government incentives, and personal
motivations to minimize climate change. But the EV industry overall
has revved and sputtered in unpredictable ways and offers a case
study in managing innovation, regulation, and competition. Mike
Colias, deputy bureau chief at The Wall Street Journal,
explains the complex landscape that incumbents such as GM and Ford
and start-ups like Tesla find themselves in. Through stories of
iconic industry executives and bold competitive moves, he shares
insights that leaders in every industry can learn from. Colias
wrote the new book Inevitable: Inside the Messy, Unstoppable
Transition to Electric Vehicles.