How do you successfully sell complex B2B software while combining
both technical expertise and sales talent? Annie Wachsmuth is
Head of Customer Solutions at Taktile, leading a 30-person team
that manages the entire customer journey from initial demo to
long-term success. In conversation with Helena Meyer-Schönherr
(Director at Ten More In) and Paula Hübner Wehmeyer (Partner at
General Catalyst), Annie explains how Solution Engineering works,
why pre-sales demos are crucial, and how her team at Taktile
guides customers through complex implementations. The
Berlin-based fintech startup Taktile helps companies make
data-driven decisions and recently made headlines with AI agents.
In this Work in Progress episode, Annie also shares her
experience transitioning from consulting to startups and explains
why mathematical foundations are worth their weight in gold in
tech sales.
About the Guest:
Annie Wachsmuth is Head of Customer Solutions at Taktile, a
Berlin-based fintech startup for data-driven decision platforms.
After studying mathematics at LMU Munich and TU Munich, she
gained experience at McKinsey Quantum Black.
Starting as a Forward Deployed Engineer, she now leads the
entire post-sales organization including Solution Engineering,
Customer Success, and Support teams.
About the Hosts:
Helena Meyer-Schönherr is an experienced leader in venture
building, organizational strategy, and scaling high-growth
startups. As Managing Director at Ten More In, she focuses on
launching and growing new ventures, leveraging her expertise in
company building and strategic development.
Paula Hübner Wehmeyer (Partner at General Catalyst) invests
in technology companies that enable or rethink large industries.
Paula's focus is on startups in the areas of commerce tech, i.e.
digital support for trade, as well as purchasing and logistics.
Previously, Paula was a consultant in the Berlin office of
McKinsey, where she supported well-known consumer goods and
retail companies in matters relating to e-commerce, purchasing,
and internal process optimization.
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