Middle East & Europe: Festival Market Exchange – Presented by Future of Festivals @ MEES

The festival and cultural landscapes of Europe and the Middle
East are becoming increasingly interconnected. As European
festival organizers and service providers explore opportunities
in the emerging markets of the Middle East, cultural initiatives
and entertainment enterprises from the Middle East are
simultaneously expanding into Europe. This dynamic, bidirectional
exchange is giving rise to new business models, cultural
innovations, and exciting collaborations. In this high-profile
panel, leading voices from both regions will share their
insights, experiences, and visions for the future. The discussion
will focus on successful festival market entry strategies,
cultural adaptation, and the development of sustainable,
cross-border business models.


Moderation:
Roman Heinrichs (IFZA)


Speaker:
Tudor Dragonici (Untold Festival)
Sven Schuster (BeWunder)
Amitabh Shahani (RISE Wellness Festival)