The Chase Wark Documentary with Chase and John "Stable Cyclist" Peter

This episode dives deep into what truly drives value for
a pro gravel athlete in today's dynamic landscape! Join host
Thomas Euler as he chats with gravel pro Chase Wark and filmmaker
John Peter (aka The Stable Cyclist).


In this insightful conversation, Chase reveals how his
unique approach to content creation and his relatable persona are
captivating audiences and sponsors alike. Alongside JP, who is
documenting Chase's journey in a docuseries, we explore the power
of storytelling in building a personal brand and how important
doing so is for gravel privateers.


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In this episode:


•⁠  ⁠The New Currency of Sponsorship: Discover why
traditional race results might not be the sole focus for sponsors
anymore and how visibility and relatability are becoming key
metrics.


•⁠  ⁠The Power of the Docuseries: Chase shares his
philosophy behind his docuseries, produced by John Peter, and how
it's creating a deeper connection with fans, making him a more
trusted voice for his partners.


•⁠  ⁠Launching Lunchbox Racing: Get the inside scoop
on Chase and Drew Dillman's new team, their vision for the
future, and their goal to support the next generation of gravel
talent from underrepresented areas.


•⁠  ⁠The "Gravel Dads" Phenomenon: A hilarious and
honest discussion about balancing professional racing with
fatherhood, including practical tips and tricks from Chase and JP
for fellow gravel dads.


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Featured in This Episode:


Chase Wark: Professional Gravel Privateer, Content
Creator, and Co-founder of Lunchbox Racing. Find him on
Instagram: https://www.instagram.com/chasethebiker and YouTube:
https://www.youtube.com/@chasethebiker.


John Peter (The Stable Cyclist): Filmmaker and Podcaster.
Find his work on YouTube:
https://www.youtube.com/@thestablecyclist and listen to The
Stable Cyclist podcast:
https://open.spotify.com/show/2DqkYShLiqThJgNl2KMFY3


The Gravel Stack Newsletter:
https://thegravelstack.substack.com


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Don't miss this episode that unpacks the evolving
landscape of professional gravel cycling, the importance of
genuine connection, and the exciting future of the
sport!


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