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Episode #6 mit Guillermo Marloco Lead Designer from viesure Innovation Center

Episode #6 mit Guillermo Marloco Lead Designer from viesure Innovation Center

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UX Snacks

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Wo UX-Insights auf gute Gespräche treffen

Technologie Wirtschaft

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Episode #6 mit Guillermo Marloco

Curious how a 200-year-old insurance company reinvents itself for
the digital age? In this episode, Susanne talks to Guillermo "Gg"
Marloco, Lead Designer at viesure, about transforming
insurance from intimidating into something users actually trust
and understand.

Susanne and Guillermo are talking about:

Introduction: 0:00

Brand color: 8:03

Managing the stakeholders: 9:41

Advisors vs. digital product: 11:16

Traditional Insurance market vs.new tech companies: 13:17

Brand Identity & Usability: 18:16

User Persona & AI: 21:31

User Research: 32:35

UX Trends: 41:22

Best Practice: 44:24

Further links related to this episode:

Viesure

Viesure Blog

Losleben App

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hello@liechtenecker.at

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