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Why Tubi CEO Anjali Sud Says Free Is the Future of Streaming

Why Tubi CEO Anjali Sud Says Free Is the Future of Streaming

On with Kara Swisher vor 1 Jahr

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54:18

How does an ad-based streamer compete with subscription-based
models like Netflix, Hulu, Max, and all the rest? By charging
nothing. At least that’s what Tubi is doing. And despite being
seemingly less prestigious than premium streamers, Tubi is used by
millions of Americans and outranks Peacock, Max, Paramount Plus,
and Apple TV+ in total viewing time. For those who are fatigued by
subscriptions fees and monoculture viewing, Tubi offers an enormous
catalog of nostalgia and “newstalgia” movies, hours of bingeable
classics, over 250 live channels, plus Tubi originals – all at no
cost to viewers. So why aren’t more people talking about it? Kara
sits down with Tubi CEO Anjali Sud in this special episode of On
presented by e.l.f. Cosmetics to talk about Tubi’s appeal to
cord-cutters and cord-nevers; how niche-specific fans help inform
Tubi content; why Sud thinks Tubi can democratize storytelling and
create space for emerging filmmakers; and how she came to be one of
few female CEOs in tech. This interview was taped live at the
Whitney Museum in partnership with e.l.f cosmetics as a part of
their campaign to increase representation and diversity in
boardrooms. Find out more here:
https://www.elfbeauty.com/changing-the-board-game/so-many-dicks
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