🪻 Growth with Responsibility - Lars Zirpins from Weleda about their soulbrand

Lars Zirpins is the Chief Marketing Officer from Weleda, a
renowned sustainability pioneer brand in natural cosmetics and
pharmaceuticals. The product portfolio of Weleda includes around
1000 medicines and 120 natural cosmetics, available in over 50
countries.


In his role Lars focuses on driving global brand initiatives
ensuring that Weleda continues to be a force for good in the
industry. Lars brings a passion for sustainable and holistic
approaches that fit perfectly with Weleda's philosophy.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


And if something’s blocking your brand from doing its best work,
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