Excitement in Sustainability - Kiki Van Son from Plant Baby about marketing for a young foodbrand

Kiki Van Son is the Chief Brand Officer at PlantBaby Co, a
direct-to-consumer nutrition startup designing convenient,
naturally nutrient rich and minimally processed plant based foods
and beverages for families. She started her career in advertising
at the well known agency McCann New York, where she first made
the connection between attention-harvesting-technologies and the
decline of our privacy, democratic functioning, and wellbeing.


Kiki earned her M.S. in Business for Social Impact and
Sustainability, researched the social media ad revenue model’s
impact on mental health, worked at the Center for Humane
Technology during the COVID-19 pandemic, contributed to the
momentum from “The Social Dilemma,” and is a founding member of
The Conscious Marketing Movement.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


And if something’s blocking your brand from doing its best work,
let’s talk.