Changing the core business model - Marika Püspök on how to steer a complex group of businesses to sustainability

Marika Püspök is the Chief Climate Officer of the Wiener
Stadtwerke Group, since February 1, 2024. This is Viennas main
infrastructure service provider for mobility and energy. It
handles over 16.000 employees and several minicipal players like
the Vienna energy provider, the Vienna public transportation
services, the Vienna garage operators and many more. In short: It
is one of the biggest employers in Austria.


Her task is to set up the strategy of the self proclaimed climate
protection corporation. That includes implementing ESG and
sustainability in the Group. And because of all of that I have
been looking forward to this chat now for a long time.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


And if something’s blocking your brand from doing its best work,
let’s talk.