🪑 Connect People with Sustainability - John Oakley from IKEA about visions and love brands

John Oakley is the Country Marketing and Consumer Insights
Manager at IKEA Austria.  He studied marketing at university
in England. Before joining IKEA a John was CEO of a major
international advertising agency. He has over 20 years in
advertising and marketing. The mission that John has been
passionately following at IKEA is “A better everyday life for the
many people, through better homes and a better planet”. In 2022
he and his team launched IKEA’s new brand positioning platform
“Lebe Smårt” - live smart - to strengthen the brand’s
differentiation and purpose on the Austrian Market.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


And if something’s blocking your brand from doing its best work,
let’s talk.