️ Transforming a Company - Stefan Grafenhorst from Greiner

Stefan Grafenhorst is Vice President Sustainability &
Corporate Communications at Greiner.  Greiner is a
manufacturer of plastic packaging, medical devices and foam
products such as mattresses.


Stefan manages sustainability at Greiner and ensures that the
company becomes more sustainable overall. The main focus of this
role is to reduce the negative impact and transform the business
areas that are not sustainable from today's perspective.


But Stefan was not always in sustainability. His professional
career began in consulting before he became a development worker
in Africa for several years. After working in the political arena
in Berlin, he moved to Greiner in Austria in 2017.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


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