How the Best AI Products Grow | Brian Balfour (CEO Reforge)

My guest today is Brian Balfour, CEO of Reforge. Brian and I did
a deep dive into how 4 of the best AI products grew so fast.





We spoke about:





Why ChatGPT is investing in custom GPTs


How Midjourney grew to $200M ARR despite an interface that relies
on Discord


How Perplexity is competing with Google Search


How LinkedIn collaborative articles combine AI and user growth
loops





Brian is one of the best growth leaders out there so I hope you
enjoy our conversation. Consider subscribing for more great
interviews every week.





Timestamps:


[00:00] The decline of Google Search [02:13] Why no one should
try to copy ChatGPT's growth [04:33] Many AI products struggle
with retention [07:39] Why OpenAI is investing in custom GPTs
[13:56] How Midjourney grew to $200M ARR off Discord [21:22]
Hardcore AI users vs. casual AI users [21:49] Perplexity's
challenge to Google Search [25:12] The SEO industry is a mess
[29:22] Growth loops fueling LinkedIn's collaborative articles
[35:08] How AI will impact the growth profession


Where to find me:


Newsletter: https://creatoreconomy.so/





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