Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)

My guest today is Wes Kao, co-founder of Maven, a very popular
online course platform.


Wes and I talked about how to create, market, and teach an online
course and make $20,000 or more per cohort. I especially love
Wes’ frameworks about how to:


Build a spiky point of view to stand out with real examples


And use the state change method to keep people interested





Timestamps:


00:00 Spiky point of view


01:11 Introducing Wes Cao and the Power of Online Courses


01:42 Wes Cao's Journey: From Marketing to Maven Co-Founder


04:00 The Rise of Cohort-Based Learning with Maven


06:16 Empowering Operators to Share Their Expertise


10:03 Creating Your Course: Market Demand Meets Passion


13:51 The Essence of a Spiky Point of View


18:51 Leveraging Spiky Points of View for Course Creation


21:31 Unlocking Creative Writing: Beyond Traditional Controls


22:00 The Power of Risk in Sharing Bold Ideas


22:07 Content Creation: The Unpredictable Success of Authenticity


22:20 Decoding the Secret Formula of Viral Content


22:26 A Decade of Blogging: The Evolution of a Writer


22:50 Marketing First, Building Later: A New Approach


23:03 Case Study: Shivani Berry's Path to Course Success


24:24 Expanding Reach: Leveraging Other Audiences


27:39 Selling While Teaching: The Subtle Art


29:38 Engaging Cohort Courses: The State Change Method


32:18 Simplifying the Creator's Journey: Focus and Strategy


38:33 Closing Advice and Resources for Aspiring Creators








Where to find me:


Newsletter: https://creatoreconomy.so/





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