The Ultimate Guide to Developer Marketing | Lee Robinson (Vercel)

My guest today is Lee Robinson, VP Product at Vercel. Lee has
built products and great developer experiences for over a decade
and has written some of the most clear-sighted content about how
to get developers to adopt your product that I’ve ever read.


We chatted about what makes a great developer experience, what
resonates with developer marketing, and how to appeal to this
no-bullshit customer segment. Timestamps: (00:00) A cycle to
guarantee developers love your product (01:15) How developers
decide whether to use a new tool (03:45) 3 pillars of a great
developer experience (08:34) Trust in open vs. closed source AI
models (10:52) Why most developer documentation sucks (17:02) The
future of AI-powered interactive docs (23:25) Developer marketing
tactics that actually work (27:30) How to balance hype and
reality (30:42) Build with developers to gain their trust (32:06)
How to recover from losing developer trust (37:01) Mastering the
art of writing (42:08) Talk to them, listen carefully, and
actually fix their problems Get the interview takeaways:
https://creatoreconomy.so/p/lee-the-ultimate-guide-to-developer-marketing


Where to find Lee:


X: https://x.com/leeerob


Website: https://leerob.io/ Subscribe to this channel – more
interviews coming soon!