Building 0 to 1 and The Story Behind Figma Slides | Mihika Kapoor (Figma)

My guest today is Mihika Kapoor, product lead at Figma. Mihika
and team built Figma Slides from just an idea to a featured
product at Config this year. She shared with me how anyone can
build 0 to 1 products inside large companies - from building
internal excitement to getting leadership buy-in to shipping on
time. She also shared why she no longer writes any PRDs.
Timestamps: (00:00) What it really takes to build 0-1


(01:42) How Figma Slides came from Figma and Figjam


(04:23) Convincing other PMs that this was an idea worth pursuing


(06:38) Talking gets nowhere, here's what works instead


(11:04) How designers can get PM buy-in for their ideas


(16:18) Breaking all the rules for product development


(22:29) Getting leadership buy-in on your vision


(30:25) Aligning a 0-1 product with company goals


(32:29) Find your "first follower" to build your 0-1 team


(37:14) The hardest thing about building Figma Slides


(42:30) 4 rules for anyone building new products


(47:23) Be careful about setting goals for 0-1 products


(52:15) Why Mihika doesn't write PRDs Get the interview
takeaways:
https://creatoreconomy.so/p/anyone-can-build-0-1-products-mihika-kapoor


Where to find Mihika: X: https://x.com/mihikapoor


LinkedIn: https://www.linkedin.com/in/mihikakapoor/ Subscribe to
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