23 EN: Behind the Scenes of #FavoriteMoments – A Special Edition of myPODCAST

In this special edition of myPODCAST, we take you behind the scenes
of voestalpine’s latest brand and image campaign: #FavoriteMoments.
Launched officially on April 22 alongside a new image film, the
campaign offers authentic insights into everyday life at
voestalpine – featuring employees from around the world. Peter
Felsbach, Head of Group Communications, sits down with host Sylvia
Reim to talk about the strategy, creative approach, and the message
behind the campaign. You'll also hear from CEO Herbert
Eibensteiner, production team members, and international colleagues
from Brazil, China, Belgium, and Austria who appeared in the
campaign. This episode has been translated into English using AI
from their original conversation in German and the voices were also
artificially generated. This special episode is released shortly
after the campaign’s official launch. The next regular episode of
the voestalpine podcast will drop as usual on the first Wednesday
of the month.