Mastering Finfluencer: Essential Insights for Investor Relations Officers

Christian Röhl, entrepreneur and investor, joins
us today for our 22nd episode of Junicorn Talk.
He’s a lecturer and Chairman of the Advisory Board of the
Institute for Strategic Finance at the FOM University, but is
also known for his social media presence. Tune in to hear
Christian Röhl discuss the impact of influencer marketing on
shareholder value and the success of brands in the finance
industry.


Finfluencer Relations: What Investor Relations Officers
Should Know



In this episode, we explore:



The role of influencers in the behavior of retail
investors


Christian’s path to becoming an influencer
himself


Influencer relations: a new type of Investor
Relations?


Distinguishing serious from dubious influencers and
recommended platforms


echtgeld.tv: its target group and how to get on the
platform






Uncover the importance of influencer relations in the world of
social media marketing. Tune in to hear Christian discuss the
impact of influencer marketing on shareholder value and the
success of brands in the finance industry.