Finfluencer Relations - The Company View

Ever wondered how to engage younger investors? In this episode of
Junicorn Talk, Bechtle AG’s
Martin Link and Ilka Freund
share game-changing strategies using finfluencers and digital
outreach. Investor Relations (IR) has evolved—social media,
influencer partnerships, and digital events now lead the way.





Key takeaways:


How financial influencers create win-win collaborations with
companies,

The importance of proactive digital engagement and online
investor communities,

Diversity in IR, including highlighting female influencers,

Social media's role in shaping perceptions, especially
LinkedIn,

Why younger generations are redefining IR strategies.






Don’t miss this episode with Julia Stoetzel, Ilka, and Martin for
insights that redefine IR for the digital age.