HIT Interview: Rolf Schwirz | FRIWO AG

E-mobility has taken the world by storm and has oftentimes become
central in discussing solutions to sustainability. 





But did you know that the shift towards e-mobility is not just
about sleek electric vehicles but also more about the intricate
dance of innovation, strategy, and global partnerships? 





In a revealing sit-down with Rolf Schwirz, CEO
of FRIWO AG, at the Hamburg Investor Days (HIT)
Conference, we touched on the transformative journey of FRIWO AG
from a traditional product manufacturer to a pivotal player in
the e-mobility landscape.





Three Key Takeaways:







Strategic Pivot to E-Mobility: Under
Schwirz's leadership, FRIWO AG has evolved from producing
battery chargers to becoming a significant provider of
electric drive systems for mopeds and scooters, especially in
Asian markets. This shift underscores a broader industry
trend towards sustainable transportation solutions.




Innovation at Its Core: The company's leap
into e-mobility is backed by advanced software solutions
enabling custom adjustments to their electric drives,
illustrating the pivotal role of technology in modernizing
traditional industries.




Mastering Market Entry: FRIWO AG's strategic
entry into the Indian market, marked by a bold demonstration
of converting a traditional vehicle into an electric model in
90 minutes, showcases the power of innovative thinking and
determination in conquering new markets.







As the conversation unfolded, Schwirz shared insights into FRIWO
AG's journey through challenges and opportunities, highlighting
the company's agile approach to navigating the e-mobility
sector's complex landscape. 





No question that this was another ‘HIT’ interview by Junicorn
Talk that we’re going to remember for a long time.  





Curious to hear more about Rolf Schwirz's strategic insights and
FRIWO AG's ‘electrifying’ journey?