#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

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Jake Muise (@mauinuivenison) is CEO at
Maui Nui Venison, a company he co-founded in
2017 that works to balance invasive axis deer populations on the
island of Maui, channeling that management into incredible
nutrient-dense food. Maui Nui was selected for Fast Company’s
“Top 10 Most Innovative Companies in Agriculture of 2023,” and
its venison has been served in restaurants across the country,
including Alinea, The French Laundry, and Saison. Prior to Maui
Nui, Jake was executive director of the Axis Deer Institute for
12 years, part of a two-decades-long project focused on axis deer
and their long-term management in Hawai’i. 


Please enjoy!


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*


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*


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[06:05] Lava cowboys.


[14:00] What does Maui Nui mean?


[15:07] A Hawai’i history primer.


[22:26] The problem with (and delicious solution to) axis deer in
Hawai’i.


[30:18] The three-year hunt that became the Maui Nui springboard.


[43:54] The life-changing power of volleyball and free pizza.


[52:18] Seven on, seven off.


[57:01] Processes, metrics, and moon-fluence.


[1:00:41] Surpassing USDA regulations — in the wild.


[1:07:59] A typical night of harvesting.


[1:15:09] The humble, hungry, and smart way to build a
world-class team.


[1:21:46] Feedback that separates the As and Bs from the Cs.


[1:30:21] Assigned and recommended reading.


[1:35:01] Nutrient density.


[1:46:10] Clawback allowances.


[1:49:20] Secret Pinterest boards.


[1:52:59] The old lady on the couch game.


[1:57:06] Tug of war.


[1:59:57] Can the business sustainably scale up without selling
out?


[2:03:57] Jake’s billboard.


[2:06:00] Parting thoughts.


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Past guests on The Tim Ferriss
Show include Jerry Seinfeld, Hugh
Jackman, Dr. Jane Goodall, LeBron James, Kevin
Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew
McConaughey, Esther Perel, Elizabeth
Gilbert, Terry Crews, Sia, Yuval Noah
Harari, Malcolm Gladwell, Madeleine
Albright, Cheryl Strayed, Jim Collins, Mary
Karr, Maria Popova, Sam Harris, Michael
Phelps, Bob Iger, Edward Norton, Arnold
Schwarzenegger, Neil Strauss, Ken Burns, Maria
Sharapova, Marc Andreessen, Neil Gaiman, Neil de
Grasse Tyson, Jocko Willink, Daniel Ek, Kelly
Slater, Dr. Peter Attia, Seth Godin, Howard
Marks, Dr. Brené Brown, Eric Schmidt, Michael
Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan
Peterson, Vince Vaughn, Brian Koppelman, Ramit
Sethi, Dax Shepard, Tony Robbins, Jim
Dethmer, Dan Harris, Ray Dalio, Naval
Ravikant, Vitalik Buterin, Elizabeth
Lesser, Amanda Palmer, Katie Haun, Sir Richard
Branson, Chuck Palahniuk, Arianna Huffington, Reid
Hoffman, Bill Burr, Whitney Cummings, Rick
Rubin, Dr. Vivek Murthy, Darren
Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter
Thiel, Dr. Gabor Maté, Anne Lamott, Sarah
Silverman, Dr. Andrew Huberman, and many more.


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