#698: Dr. Mark Plotkin on Coffee, The World’s Favorite Stimulant — Chemistry, History, and More

This episode is brought to you by my very own
COCKPUNCH Coffee!


Welcome to The Tim Ferriss Show, where it is usually my job to
deconstruct world-class performers to tease out their routines,
habits, et cetera that you can apply to your own life. 


This time around, we have a very special edition featuring
Dr. Mark Plotkin. 


Mark takes over my duties as host and shares an episode of the
Plants of the Gods podcast. You, my dear listeners, are hearing
the audio before anyone else, even before his podcast
subscribers, so this is a Tim Ferriss Show exclusive. 


So, who is Dr. Mark Plotkin? Mark
(@DocMarkPlotkin) is an ethnobotanist who serves as president of
the Amazon Conservation Team, which has partnered with ~80 tribes
to map and improve management and protection of ~100 million
acres of ancestral rainforests. He is best known to the general
public as the author of the book Tales of a Shaman’s Apprentice,
one of the most popular books ever written about the rainforest.
His most recent book is The Amazon: What Everyone Needs to Know.
You can find my interview with Mark at
tim.blog/markplotkin. 


This tightly-packed episode explores all things coffee—the most
widely consumed mind-altering plant product in the world.


Please enjoy! 


*


This episode is brought to you by my very own
COCKPUNCH Coffee! This year,
one way I’ve scratched my own itch is by creating COCKPUNCH
Coffee—the first coffee I’ve ever produced myself, and which I
now drink every morning. It’s a tie-in to a fictional world I
created, but that’s another story for another time. I enlisted
the help of world-class experts and tested dozens of variations
over many months. As longtime listeners know, I have very high
standards when it comes to coffee. After dialing in the sourcing,
roasting, and more, this is the combo that finally made me say,
“This is the one!”


100% of my COCKPUNCH-related proceeds to date—now
$2.5M+—including those from COCKPUNCH Coffee, go to my non-profit
foundation, the Saisei Foundation, which focuses on cutting-edge,
scientific research and other uncrowded bets.


To learn more about the latest projects that I’m working on,
check out SaiseiFoundation.org. And if you’d like some of
the best coffee in the US, at least in my humble opinion, check
out cockpunchcoffee.com. I
think you’ll love it as much as I do. Grab a bag—or two or
three—at
cockpunchcoffee.com.


*


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