#728: Seth Godin — Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets After 8,500+ Daily Blog Posts, The Dangers of Authenticity, Practices for Consistency, and Much More

Seth Godin is the author of 21 international
bestsellers that have changed the way people think about work.
Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and
This Is Marketing. Seth writes one of the most popular marketing
blogs in the world, and two of his TED talks are among the most
popular of all time. His latest book is The Song of
Significance: A New Manifesto for Teams. 


Timestamps for this episode are available below.


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Timestamps:


[00:00] Start


[06:14] Writing a provocation rather than a prescription.


[13:08] Divvying up concepts.


[16:25] Comprehension over complication.


[18:58] How Seth fulfills a blog post’s purpose.


[22:28] Claude AI vs. ChatGPT.


[23:41] How Seth Godin as a Service (SGaaS) maintains
consistency.


[27:23] Simplification over exaggeration.


[31:56] Working with Isaac Asimov and getting a Clue.


[36:53] How Seth moves life’s story forward (even when he loves
the current chapter).


[43:28] Why does Seth write?


[44:59] Is an ounce of prevention worth a pound of sinecure?


[45:15] Parting thoughts.


*


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Past guests on The Tim Ferriss
Show include Jerry Seinfeld, Hugh
Jackman, Dr. Jane Goodall, LeBron James, Kevin
Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew
McConaughey, Esther Perel, Elizabeth
Gilbert, Terry Crews, Sia, Yuval Noah
Harari, Malcolm Gladwell, Madeleine
Albright, Cheryl Strayed, Jim Collins, Mary
Karr, Maria Popova, Sam Harris, Michael
Phelps, Bob Iger, Edward Norton, Arnold
Schwarzenegger, Neil Strauss, Ken Burns, Maria
Sharapova, Marc Andreessen, Neil Gaiman, Neil de
Grasse Tyson, Jocko Willink, Daniel Ek, Kelly
Slater, Dr. Peter Attia, Seth Godin, Howard
Marks, Dr. Brené Brown, Eric Schmidt, Michael
Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan
Peterson, Vince Vaughn, Brian Koppelman, Ramit
Sethi, Dax Shepard, Tony Robbins, Jim
Dethmer, Dan Harris, Ray Dalio, Naval
Ravikant, Vitalik Buterin, Elizabeth
Lesser, Amanda Palmer, Katie Haun, Sir Richard
Branson, Chuck Palahniuk, Arianna Huffington, Reid
Hoffman, Bill Burr, Whitney Cummings, Rick
Rubin, Dr. Vivek Murthy, Darren
Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter
Thiel, Dr. Gabor Maté, Anne Lamott, Sarah
Silverman, Dr. Andrew Huberman, and many more.


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