Is It AI? One Tool to Tell What’s Real with Truemedia.org CEO Oren Etzioni

Social media disinformation did enormous damage to our shared
idea of reality. Now, the rise of generative AI has unleashed a
flood of high-quality synthetic media into the digital ecosystem.
As a result, it's more difficult than ever to tell what’s real
and what’s not, a problem with profound implications for the
health of our society and democracy. So how do we fix this
critical issue?


As it turns out, there’s a whole ecosystem of folks to answer
that question. One is computer scientist Oren Etzioni, the CEO of
TrueMedia.org, a free, non-partisan, non-profit tool that is able
to detect AI generated content with a high degree of accuracy.
Oren joins the show this week to talk about the problem of
deepfakes and disinformation and what he sees as the best
solutions.


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RECOMMENDED MEDIA


TrueMedia.org


Further reading on the deepfaked image of an explosion near the
Pentagon


Further reading on the deepfaked robocall pretending to be
President Biden 


Further reading on the election deepfake in Slovakia 


Further reading on the President Obama lip-syncing deepfake from
2017 


One of several deepfake quizzes from the New York Times, test
yourself! 


The Partnership on AI 


C2PA


Witness.org 


Truepic


 


RECOMMENDED YUA EPISODES


‘We Have to Get It Right’: Gary Marcus On Untamed AI


Taylor Swift is Not Alone: The Deepfake Nightmare Sweeping the
Internet


Synthetic Humanity: AI & What’s At Stake


 


CLARIFICATION: Oren said that the largest social
media platforms “don’t see a responsibility to let the public
know this was manipulated by AI.” Meta has made a public
commitment to flagging AI-generated or -manipulated content.
Whereas other platforms like TikTok and Snapchat rely on users to
flag.