How To Build a Marketplace Unicorn | Sennder & Idealo About Marketplaces | One2Hero with Project A

Newsletter & Upcoming Events:https://lu.ma/afounderspodcast





a founders podcast:


Spotify:https://open.spotify.com/show/7d65emK6cFX4mGv232zH3y?si=560dd46d1a774093


Apple:https://podcasts.apple.com/us/podcast/a-founders-podcast-with-thimo-gleitsmann/id1618608830





In this live podcast, we explore the key factors behind
successful marketplaces. Martin Sinner, Managing Director and
Founder of Idealo, provides insights from a B2C perspective,
while Julius Köhler, Managing Director and Co-Founder of Sennder,
shares his experience in the B2B space. To round out the
discussion, Philipp Werner, Partner at Project A, offers an
investor's perspective on what makes a marketplace scalable and
sustainable.





A sneak peek to the tldr:





𝗕𝗼𝘅𝗲𝘀 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲:• Is the market big
enough?• Is the market highly fragmented?• Is there friction or
high transaction costs?• Is there information asymmetry or a lack
of transparency?• Does this lead to frustration?𝗛𝗼𝘄 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘁𝗵𝗲
𝗰𝗵𝗶𝗰𝗸𝗲𝗻-𝗮𝗻𝗱-𝗲𝗴𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺?• Onboard one side for free.• If there
are supply constraints: hustle.• Streamline and add value to the
transaction.• Start by solving one side’s pain points with
software/services to build trust.• If you have VC money, consider
sacrificing some margin (careful...).





Follow the panelists on LinkedIn:


Julius Köhler,
Sennder:https://www.linkedin.com/in/julius-koehler-b68a4494/


Martin Sinner,
Idealo:https://www.linkedin.com/in/martinsinner/Philipp Werner,
Project A:https://www.linkedin.com/in/wernerph/


Thimo Gleitsmann,
Host:https://www.linkedin.com/in/thimo-gleitsmann-0060a4221/


Our co-host Project A:https://www.project-a.com/


Our Media
Team:https://www.linkedin.com/in/antonio-alves-gruner-5a0740209/





00:00:00 Intro

00:01:25 Panel

00:38:12 Q&A