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"Political power grows out of the barrel of a gun" - Mao Zedong,
1927
"In the 21st century, culture is power" - Park Geun-hye (ex
President of South Korea, home of Gangnam Style)
How do other countries win the political game without force? Why
is language such a fantastic tool to project power across the
world? What is Donald Trump doing for US interests outside the
US?
Learn about how soft power is a vital tool in the global
diplomatic toolbox, and how countries use it to advance their
diplomatic aims.
Topics covered:
The history of soft power
Why it is no longer acceptable to attack other countries
What components go into soft power
Why language is the ultimate example of soft power (and why
countries promote the learning of their language)
The UK's soft power across the world
The Soft Power Report (and who came top in 2019)
Why the UK, France, Italy, the US, Sweden and Estonia all do
well in terms of soft power
China's soft power initiatives
Why you can't buy soft power
Why politicians neglect soft power
What Europeans think of the US since 2016
Key vocabulary: Self-proclaimed, Geopolitics, Zero-sum,
Projected, Coercion, Sanctions, Aspirational, Coined, Lingua
franca, Dominant, Packs a sizeable punch, Prevalence, Gradual,
Decline, Institutions, Slipped, Footprint, Republican, Imprint,
Mastery, Amplifies, Deemed, Agenda, Funding, Portray, Toolbox,
Timeframes, Reap, Foster, Blossom, Soundbites, Hostile, Struggle,
Ranked, Bound, Dividends, Set in motion, Shift, Packs a
substantial soft power punch, Neglect
Full transcript and key vocabulary available on the website:
https://www.leonardoenglish.com/podcasts/what-is-soft-power-and-why-does-it-matter
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