#110: Black Friday & A Short History of Discounting

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It's the biggest shopping day of the year. How did it start, what
actually happens, and how much do people really spend?


Plus, learn about the history of discounting, and how companies
trick you into buying things you don't need.


How much people spend on Black Friday

How Black Friday has developed over the years

The history of Black Friday (it doesn't come from 'going into
the black')

Coca-Cola and the first mass discount

The business of discounting

Tricks companies use to get you to buy stuff you don't need

Trick #1 - The Rule of 100 

Trick #2 - Using prices with fewer syllables

Trick #3 - Phased discounting

The Black Friday alternative: Buy Nothing Day

What Leonardo English is (or isn't) doing for Black Friday




Full interactive transcript, subtitles and key vocabulary
available on the website:
https://www.leonardoenglish.com/podcasts/black-friday-history-of-discounting


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