#120: Vespa

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It's the iconic Italian scooter that has conquered the world.


Learn about how it started, how it got its name, and why it has
become such a huge, global success story.


“A completely Italian product, such as we have not seen since
the Roman chariot”

1884 and the founding of Piaggio

World War I and making aeroplanes

World War II and being bombed by the Allies

Rebuilding the factory and deciding to build a scooter

Version 1: Donald Duck

Version 2: The Vespa

Designing a scooter from the ground up

Selling 1 million scooters by 1956

Vespa and Hollywood

Vespa as an aspirational symbol

Vespas in the UK: Mods vs. Rockers

Vespa in Italy today

Weird records in a Vespa




Full interactive transcript, subtitles and key vocabulary
available on the website:
https://www.leonardoenglish.com/podcasts/vespa


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