To Reinvent Your Firm, Do Two Things at the Same Time

Scott D. Anthony, Innosight managing partner, discusses why
established corporations should be better at handling disruptive
threats. He lays out a practical approach to transform a company’s
existing business while creating future business. It hinges on a
“capabilities link,” which means using corporate assets—that
startups don’t have—to fight unfairly. He also discusses the
leadership qualities of executives who effectively navigate their
companies’ imminent disruption. Anthony is the coauthor of the new
book, “Dual Transformation: How to Reposition Today’s Business
While Creating the Future.”