Low-Risk, High-Reward Innovation

Wharton professor David Robertson discusses a "third way" to
innovate besides disruptive and sustaining innovations. He outlines
this approach through the examples of companies including LEGO,
GoPro, Victoria's Secret, USAA, and CarMax. It consists of creating
a family of complementary innovations around a product or service,
all of which work as a system to carry out a single strategy.
Robertson's the author of "The Power of Little Ideas: A Low-Risk,
High-Reward Approach to Innovation."