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  4. Low-Risk, High-Reward Innovation
Wharton professor David Robertson discusses a "third way" to
innovate besides disruptive and sustaining innovations. He outlines
this approach through the examples of companies including LEGO,
GoPro, Victoria's Secret, USAA, and CarMax. It consists of creating
a family of complementary innovations around a product or service,
all of which work as a system to carry out a single strategy.
Robertson's the author of "The Power of Little Ideas: A Low-Risk,
High-Reward Approach to Innovation."

Weitere Episoden

The New Leadership Structures that Unblock Innovation

The New Leadership Structures that Unblock Innovation

31 Minuten
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Assuming the Best About Others is Hard—But Necessary

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With Rise of Agents, We Are Entering the World of Identic AI

With Rise of Agents, We Are Entering the World of Identic AI

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What You Must Deliver to Win Customers Today

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30 Minuten
vor 6 Monaten
The Cognitive Science Behind Sudden Change

The Cognitive Science Behind Sudden Change

25 Minuten
vor 6 Monaten
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