When Startups Scrapped the Business Plan

Steve Blank, entrepreneurship lecturer at Stanford, UC Berkeley,
and Columbia, talks about his experience of coming to Silicon
Valley and building companies from the ground up. He shares how he
learned to apply customer discovery methods to emerging high
technology startups. And he explains why he believes most
established companies are still failing to apply lean startup
methodology in their corporate innovation programs. Blank is the
author of the HBR article, "Why the Lean Start-Up Changes
Everything."