Transcending Either-Or Decision Making

Jennifer Riel, an adjunct professor at the Rotman School of
Management, presents a model way to solve problems: integrative
thinking. It’s taking the best from two inadequate options to come
up with a successful solution. She gives examples from the film
industry to show how CEOs have put the process to work. Riel is the
co-author, along with Roger Martin, of the book “Creating Great
Choices: A Leader’s Guide to Integrative Thinking.”