Controlling Your Emotions During a Negotiation

Moshe Cohen, a senior lecturer at Boston University's Questrom
School of Business, says you can't take the emotion out of a
negotiation. After all, negotiations revolve around conflict, risk,
and reward — which are inherently emotional. Instead of sidelining
your feelings, understand them. Cohen explains how to understand
your triggers and use your emotions and those of your counterparts
to your advantage.