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  4. Controlling Your Emotions During a Negotiation
Moshe Cohen, a senior lecturer at Boston University's Questrom
School of Business, says you can't take the emotion out of a
negotiation. After all, negotiations revolve around conflict, risk,
and reward — which are inherently emotional. Instead of sidelining
your feelings, understand them. Cohen explains how to understand
your triggers and use your emotions and those of your counterparts
to your advantage.

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