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  4. Choosing a Strategy for Your Startup
Joshua Gans, a professor at the University of Toronto’s Rotman
School of Management, advises against trying to commercialize a new
technology or product before considering all the strategic options.
He talks through some questions entrepreneurs should ask themselves
— like, collaborate or compete? — and outlines a framework he and
his fellow researchers have found to work best for startups. Gans
is the coauthor of the article “Do Entrepreneurs Need a Strategy?”

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