How Some Companies Beat the Competition… For Centuries

Howard Yu, Lego Professor of Management and Innovation at IMD
Business School in Switzerland, discusses how the industrial
cluster in the Swiss city of Basel is a unique example of enduring
competitive advantage. He explains how early dye makers were able
to continually jump to new capabilities and thrive for generations.
He says the story of those companies offers a counter-narrative to
the pessimistic view that unless your company is Google or Apple,
you can’t stay ahead of the competition for long. Yu is the author
of “LEAP: How to Thrive in a World Where Everything Can Be Copied.”