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  4. Turning Purpose Into Performance
Gerry Anderson, the CEO of DTE Energy, and Robert Quinn and Anjan
Thakor, professors at the University of Michigan’s Ross School of
Business and the Olin Business School at Washington University,
respectively, discuss how an aspirational mission can motivate
employees and improve performance. Anderson talks about his own
experience. Quinn and Thakor explain their research showing how
leaders can foster a sense of purpose that sharpens
competitiveness. They wrote the article “Creating a Purpose-Driven
Organization” in the July-August 2018 issue of Harvard Business
Review.

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