Understanding Digital Strategy

Sunil Gupta, a professor at Harvard Business School, argues that
many companies are still doing digital strategy wrong. Their
leaders think of "going digital" as either a way to cut costs or to
attract customers with a flashy new app. Gupta says successful
digital strategy is more complicated than that. He recommends
emulating the multi-faceted strategies of leading digital
companies. Gupta's the author of “Driving Digital Strategy: A Guide
to Reimagining Your Business."