Why Business Jargon Isn’t All Bad

Anne Curzan, English professor at the University of Michigan,
studies the evolution of language. While many of us roll our eyes
at bizspeak — from synergy to value-add to operationalize — Curzan
defends business jargon. She says the words we say around the
office speak volumes about our organizations and our working
relationships. She shares how to use jargon more deliberately,
explains the origin of some annoying or amusing buzzwords, and
discusses how English became the global business language and how
that could change.