Why You Need Innovation Capital — And How to Get It

Nathan Furr, assistant professor of strategy at INSEAD, researches
what makes great innovative leaders, and he reveals how they
develop and spend “innovation capital.” Like social or political
capital, it’s a power to motivate employees, win the buy-in of
stakeholders, and sell breakthrough products. Furr argues that
innovation capital is something everyone can develop and grow by
using something he calls impression amplifiers. Furr is the
coauthor of the book “Innovation Capital: How to Compete--and
Win--Like the World's Most Innovative Leaders.”