Business Lessons from How Marvel Makes Movies

Spencer Harrison, an associate professor at INSEAD, says that
managers in any industry can learn from the success of the Marvel
movie franchise. While some sequels lack creativity, Marvel manages
to make each of its new releases just different enough, so
consumers are not just satisfied but also surprised. Research shows
that several strategies drive this success; they include bringing
in different types of talent while also maintaining a stable core
creative team then working together to challenge the superhero
action-film formula. And, Harrison argues, leaders in other
industries and functions can easily apply them to their own
businesses. He is the co-author of the HBR article "Marvel's
Blockbuster Machine."