How Companies Like Google and Alibaba Respond to Fast-Moving Markets

Dave Ulrich, professor at the University of Michigan Ross School of
Business, argues today's companies need to replace old hierarchical
models with he calls a “market-oriented ecosystem.” From research
at Alibaba, Google, Huawei, Supercell, and others, he shows the
impressive results of orienting teams and processes toward market
opportunities. Ulrich is the coauthor, along with Tencent senior
advisor Arthur Yeung, of “Reinventing the Organization: How
Companies Can Deliver Radically Greater Value in Fast-Changing
Markets.”