The CEO of Dick’s Sporting Goods on Becoming a Gun Control Advocate

Ed Stack, the chief executive of Dick's Sporting Goods, decided
after the Parkland school shooting to pull assault rifles and
high-capacity magazines from all of his company’s stores. The
controversial choice hurt revenues. But the retailer weathered the
storm, thanks to inclusive and thoughtful decision-making, careful
communication with all stakeholders, and a strategic shift to new
product lines. Stack explains why he chose to take such a public
stance on a hot-button social issue and how it has affected him
personally and professionally. He is the author of "It's How We
Play the Game: Build a Business. Take a Stand. Make a Difference."