How to Capture All the Advantages of Open Innovation

Henry Chesbrough, adjunct professor at the University of California
Berkeley Haas School of Business, coined the term "open innovation"
over a decade ago. This is the practice of sourcing ideas outside
your own organization as well as sharing your own research with
others. However, he says that despite a booming economy in Silicon
Valley, companies aren't executing on open innovation as well as
they should. They are outsourcing, but not collaborating, and fewer
value-added new products and services are being created as a
result. He's the author of the book "Open Innovation Results: Going
Beyond the Hype and Getting Down to Business".